Jordan Black Portfolio
Jordan Black - Product Design
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HOUND Voice Search & Assistant

HOUND Voice Search & Assistant

Designing the fastest and smartest voice assistant.

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Intro

My role: Art Direction, Illustration, UX

After years of development, SoundHound Inc. was finally ready to launch their newest project, the Hound voice-assistant app. Over 30% of smartphone users use voice at least once per week, and Global voice commerce is expected to be worth $40B by 2022 (source). Hound and the Houndify platform aims to be the big voice in the industry.

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Art Direction

I imagined a futuristic utopia where voice would control all of our daily life.

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Illustration work used in promotional video.

Illustration work used in promotional video.

Diner building illustrated in the chosen illustrative style.

Diner building illustrated in the chosen illustrative style.

Designed and created various seasonal event banners for the main page of the app.

Designed and created various seasonal event banners for the main page of the app.

UX

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The Problem

I conducted user surveys and they expressed frustration with not knowing how long the HOUND tutorial process was. We saw users drop off after each prompt resulting in a small number actually arriving to the app properly. Due to the voice function of the app, users were required to follow all prompts without allowing an exit.

I was tasked with creating visual representations of a non-skippable tutorial experience. This would help the user know their progression, resulting in higher retention rate.

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The Solution

I chose to create a visual checkmark indicator showing the user completed tasks while showing how many were to come. Adding a close button gave the user a chance to opt out of the tutorial and enter straight into the app. Prompts on the main screen also acted as prompts to ask the assistant.